Consumer Product
Case Study

Cellularline: streamlined data management through Oracle Cloud and Var Group

A center of excellence supporting the business

Cellularline is a leading European brand in the smartphone and tablet accessories market—an international business with high volumes, combining top performance with user-friendly products. Cellularline chose Var Group, which, through its Oracle Center of Excellence, managed the entire migration process. Leveraging strong expertise and a solid relationship with the vendor, Var Group facilitated a smooth transition, enabling the company to quickly reap the full benefits.

Enriching the data warehouse and automating data collection

The project stemmed from the need to optimize the input and updating of company information, while offering internal users greater ease of use and more reliable support. The sales team previously relied on a macro-based system to run queries and generate output templates that guided store restocking and sales forecasting. The goal was to provide a tool that could automate this data collection and enrich the data warehouse, generating the necessary reports through Oracle Analytics Cloud.

A technological shift for the entire data entry process

Following a brief market analysis, starting from an on-premise Oracle Database, Cellularline transitioned to Oracle Autonomous Data Warehouse with native cloud functionalities and the APEX service (Application Express, Oracle’s low-code development language). APEX was used to digitize key management control processes, eliminating Excel spreadsheets and transforming a manual workflow into an autonomous, user-friendly system. The intelligent processing of more accurate and timely data now enables always-updated reporting, faster budgeting and forecasting processes, and a significant reduction in operational risks.
With APEX, the revenue forecasting data collection and reporting process was also optimized: sales teams can now independently input relevant data, aggregate information, and generate detailed real-time reports that support strategic decision-making at the executive level. The real advantage was the simplicity of migrating data from the decommissioned on-premise database to the cloud, completing the APEX infrastructure setup in just a few clicks.

Data synergy and enhanced user experience

The project, developed in collaboration with Var Group and based on Oracle technology, reshaped data entry workflows, significantly boosting performance: once entered, data becomes immediately available, updated, and traceable through precise reports. Thanks to the cloud and Oracle APEX development tool, each user now enjoys an improved experience: applications can be created and accessed via browser with minimal effort, thanks to low-code programming that speeds up development by up to twenty times. Finally, by eliminating the need for VPNs, users can securely access customized views anytime, anywhere.

“The trust we placed in Oracle and Var Group resulted in a project that quickly enhanced our data entry performance, refined sales forecasts, and improved store restocking through real-time dashboards.”

Simone Sfirro | BI Manager